Wella Professionals will be creating a full service hair salon at the P&G Family Home for The Olympic Winter Games in Sochi, Russia, situated in the Olympic Park. Building on the huge success of Wella’s activity at The London 2012 Olympic Games, the brand will be fielding twelve top colorists and stylists from around the world who will travel to Sochi to be part of an elite team providing hair services to beautify athletes and their families.
The dozen Wella stylists selected are a part of Wella and Proctor and Gamble’s inspirational ‘Thank you, Mom’ campaign. Building on the positive events at the London 2012 Olympic Games, the stylists will be extending their expert color services, styling and hair treatments to the athletes taking part in The Winter Games as well as their biggest supporters, their moms.
In the run up to this once-in-a-lifetime opportunity, some of these top stylists have created a hairstyle inspired by one of the sports represented in the Sochi 2014 Olympic Winter Games. In the how-to below learn how to re-create the style in this “Snowboarding” Olympic look created by Russian Wella Hairdresser Roman Lazarev.
“I am very proud to host The Winter Olympics in my country; it is an opportunity to show Russia and Russian people to the world, says Lazarev. “Women demonstrate power in snowboarding. Beauty, energy, dynamic – that was in my mind when I thought about snowboarding women. But these women also own freedom and grace. Women always want to be beautiful, even after long training sessions. That’s what inspired me to create this style.”
STEP 1: Apply Wella Professionals Oil Reflections and Wella Professionals Elastic Energy Mousse on wet hair before drying with a hairdryer.
STEP 2: Use irons to create curls from the middle of the hair length. Then make few a bit chaotic movements to forward to give the curls direction.
STEP 3: Keep front strands straight and fix it with Wella Professionals Stay Firm Finishing Spray.